One of a kind bespoke fine wine and spirits boutique. This is intended to be a worldwide destination point for all lovers of the traditional wine cellar and history of the now famous Dan Murphy Brand.

Using light to highlight the original features of the building and more importantly show the products off to their best and creating a unique destination and experience for fine wine and spirit lovers.

The lighting design had to be sympathetic to the history of the building that has finally returned back to where Dan himself first opened his store and shared his enthusiasm in 1952.

By using various types of LEDs concealed within the joinery the stock is made to really be the hero of the store. Only a few simple decorative fittings where used to warm up each area and create a sense of contrast between the di fferent areas of products within the store.

A lighting control system was installed to enable the store manager to highlight any given area i.e. Champagne or Whiskey should there be a promotion on in that section. There are also scenes for functions which enable the staff to quickly and easily amend the lighting to suit the occasion.

Awards
2017 | IES International Award of Excellence
2017 | Melbourne Design Awards Gold
2017 | Customer Experience Store Design of the Year
2016 | IES Award of Excellence